So an interesting few days have passed. On Friday I watched with increasing gloom the England Vs Algeria football match. As is always the case when England play (football, rugby, cricket etc.), whether justified or not, there is always an enormous expectation of victory. In fact a rout would be preferable!
It's indicative of the England performance, or lack thereof, that my 2 young sons, whom for both this is the first World Cup that's been of interest, first complained of it being boring and then took themselves off to bed before the match limped to a close.
So what went wrong? Did the England players turn up to the World Cup Finals expecting to walk through their group opposition? Where was the hunger, the determination to succeed? Have they forgotten that it's an honour to represent ones country? It certainly looked to be the case.
We could be forgiven for thinking that they turned up for the game expecting to casually thrash Algeria. No effort, physical or mental, just turn up, win and go home. Put like that it sounds pretty stupid doesn't it?
This happens a lot in business. We have a great idea or product. Or we're naturally talented and our skills are in demand for a while. We're surprised when an orderly queue for our product or services doesn't form.
It takes concerted effort to not only achieve initial success but to stay successful. Look at Coca Cola. It's been the number one soft drink for how many years? And yet it advertises all year round to ensure it stays in our minds and more importantly our wallets. I still love the Christmas ads. What can I say?
Very little in life it seems, unless you're incredibly lucky, is a 'gimme'. We have to work not only hard but smart too. Consistently. Back to the sprint vs marathon analogy.
Sometimes we can't see the wood for the trees and that's where it can help to have an objective pair of eyes take a look.
I'm always happy to help. Thanks for stopping by.
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