Just Do It

Just Do It. It’s easy to say and sounds especially cool as a certain sportswear company’s strapline. Carrying on from the procrastination blog article I wrote recently, I’ve come to the conclusion that whilst we can dress it up anyway we like, most if the time it comes down to just do it. Plain and simple.

I had to smile yesterday when I was pointed in the direction of endurance sport coach Martin Yelling’s blog. He struck me as a man fed up with being asked for magic cures for how to fix all running-related ills, in particular about achieving a faster time. Read the article and you’ll see phrases like you have to want it and questions such as how much are you willing to invest to achieve your goal? Of course, in sport we’re talking time, blood, sweat and tears. Is it any different in business or in handling our careers? My answer to that is that whilst there are some striking parallels, it doesn’t have to be that way. If you take running as an example, there simply is no substitute for putting in the miles. The long runs, the speed work, the hill climbs and various other training techniques. We can be guided, but nobody can do those miles for us. In business however, there’s a wealth of experience and talent that can be called upon to help us achieve our goals.

Whether we need help establishing those goals in the first place (you may remember the woods for the trees post), assistance in defining a plan and executing on it, or getting somebody else to do the work for you, it’s all there. Usually at a cost admittedly, and we sometimes have to suck a few lemons in the process, but the expertise you need to help you develop your business whilst avoiding the common pitfalls is right here at your fingertips. I'm not going to claim to have the panacea for all ills and if I can't help you I'll tell you. It might be that I honestly think you should throw in the towel, go do something else. However for the vast majority of cases my colleagues and I have the expertise to assist and make a tangible difference to your business or career.

So like Martin Yelling I’ll ask you a few questions;

• What do you want to achieve?
• How much do you really want to achieve it?
• What do you need to do to make this aspiration a reality?
• Are you prepared to invest the time and/or money to make the change?
• How will you know when you’ve achieved it?
• Are you prepared to take the action required to get there?

Give it some thought, and when you’re ready, just do it. Take a step forward. You can contact me or outline your new plan yourself. Maybe sit down with trusted friends or colleagues. Whichever you choose, just do it.

If you’d like to talk through your current situation and where you’re looking to go, please do just contact me at andrew@acquirebusiness.net.

Thanks for stopping by.

PS – I’ve taken my own medicine on both the running and the business front and guess what? It works!